Saving files in pdf format

As discussed in the last post, pdf (portable document format) is usually the best file format to use to put posters online. Pdf retains the formatting of the source file such that it can be viewed by someone who doesn’t have the software you used to create the poster – all he or she needs is the free Adobe Reader (downloadable from the Adobe website).

Saving files to pdf file format from PowerPoint or from InDesign is pretty straightforward. Here’s how to do it with some recent versions of Powerpoint for Mac and for Windows, and with Adobe InDesign CS6.  If you have another version, the procedure will be similar even if it looks a little different.

In PowerPoint 2011 for Macintosh, choose File menu > Save As…

Uploading posters to a blog

There are several reasons you may want to upload posters to a blog, such as to make posters presented at a conference publicly available, to publicize a research project, or to display posters from a class. If you are teaching a class that includes a poster assignment, it would be nice to upload class posters so that students can see what their classmates have done and also to promote their work.

But what file format should you use?  And how will they appear on the blog once you upload them?

Uploading posters: file types

You probably used either PowerPoint or InDesign to create your poster. The file formats you are most likely to consider for uploading to a blog are jpeg, pdf, and ppt (PowerPoint).

.pdf format is usually the best option. You can set up a link to a pdf file in a blog post so it will open the pdf when the user clicks on the link.  To do it this way you need to first export/save your original Powerpoint or InDesign file in pdf format, then upload the exported pdf file to the blog. An example:

How to inexpensively host videos that appear on your blog

It is a truism to say that video has become ubiquitous among computer users. People are constantly viewing computer videos, and more and more people are creating their own.  No doubt practically everyone who has a blog or website has considered adding videos to it. Which brings up the question of how to host videos you want to display. VideoPress and YouTube are two good options.

Use Backup Software!

It is almost always better to use software designed for backing up rather than using your operating system to copy items from one location to another. There are several reasons for this. Among other things, backup software verifies that the source and destination copies are identical and performs checks to see that data hasn’t been corrupted during backup. Backup software also gives you options that give you more control over the backup process.

There are several good software options for backing up. On the Macintosh, Chronosync (http://www.econtechnologies.com) and SuperDuper! (http://www.shirt-pocket.com) are two highly regarded programs.

SuperDuper!

SuperDuper! has a user interface that is elegant in its simplicity. When you start, you see a dialog box that allows you to specify the source and destination as well as the kind of backup you want to do. Each option is clearly explained.

Working with folders and files: Adobe Bridge

Adobe Bridge is a powerful file browsing program that is popular with graphic and media designers.  It is available for both Windows and Macintosh, but only with the purchase of another Adobe program (it is packaged with other Adobe software and is free). If you own an Adobe program, you probably also have Adobe Bridge.

Interface

When you start up Bridge, you see its interface, which is made up of several panels. The appearance varies depending on its current preferences (Adobe Bridge menu > Preferences), and how it appeared when it was last closed.

Bridge Interface

What is Metadata? Why should I care?

Metadata is defined as “data about data,” for example, data about media files. Metadata helps you quickly find files based on criteria. Having a good set of descriptive metadata can help you find what you are looking for and work much more efficiently.

There are several kinds of metadata. Some metadata is automatically generated, and some is assigned by users. Both automatically-generated and user-created metadata are are important for working with media.

Options for Renaming Batches of Files

Digital cameras assign filenames to files that are not likely to be meaningful. For example, Canon uses file names such as IMG_9819.CR2  (for a camera raw file) or IMG_2904.JPG (for a jpeg file).  It is almost always advisable to rename these files.  Ideally the best time to to do this is when you import images from your camera memory card to the computer.

However at some point you may want to rename files that you previously imported or already have on your computer– possibly a large number of files.  For example, if you took photos at the beach, you may want to rename them so that they would all have “beach” in the filename.

Learning Adobe Software: User Groups

Most professionals in the field would no doubt agree that Adobe leads in the field of multimedia software with its Creative Suite programs. There are of course competitors to Adobe, but as a comprehensive set of tools, Adobe can’t be beat.

There are many ways to learn to use these tools (and there is always more to learn). One great way is to learn from and network with other local Adobe users.